ANY-Card Gifts
A customized voucher-based program with 100+ U.S. gift card options, international availability, and flexible catalogs for retail, dining, fuel, grocery, entertainment, and VISA alternatives.
Give recipients the freedom to choose something they will actually use with Calusa Marketing’s ANY-Card digital gift card platform. From experience gift cards and unique gift ideas to branded retail, dining, travel, fuel, grocery, entertainment, and VISA options, ANY-Card makes rewards fast to launch, easy to manage, and flexible enough for employees, customers, prospects, and promotion participants.

Flexible digital gift cards, experience rewards, fulfillment, and incentive ideas built around your goals and audience.
A customized voucher-based program with 100+ U.S. gift card options, international availability, and flexible catalogs for retail, dining, fuel, grocery, entertainment, and VISA alternatives.
Calusa Marketing manages the operational details of gift card campaigns, helping clients run employee rewards, customer incentives, lead generation, and promotional programs without inventory headaches.
Digital gift cards, merchandise, and travel incentives can help encourage larger purchases, differentiate promotions, and add excitement to customer acquisition or retention campaigns.
Offer memorable experiences including luxury travel, sporting events, dining, golf, cruises, and hotel getaways, with logistics and customer service handled by Calusa Marketing.
Give participants access to millions of branded reward items, including electronics, home goods, appliances, jewelry, and popular names like Apple, Nike, Yeti, and Ninja.
Use compelling gift card incentives to increase form fills, encourage consultation completion, and gather the data needed to move more prospects through your sales funnel.
ANY-Card gives businesses a smarter way to deliver choice without the complexity of physical gift card inventory. Calusa Marketing helps you build a curated digital catalog, control reward budgets, and reduce fulfillment headaches. Whether you are motivating employees, converting leads, thanking customers, or adding a gift-with-purchase offer, recipients enjoy a simple redemption experience backed by full-service support.

See how flexible incentives help organizations improve participation, loyalty, retention, and measurable campaign performance.
Calusa Marketing combines flexible technology, incentive expertise, and hands-on support to simplify rewards.
ANY-Card programs can launch quickly with no app download or complex integration required.
A 99% retention rate reflects consistent service, reliable execution, and measurable client outcomes.
Programs are shaped around your goals, audience, economics, and desired behaviors.
Calusa Marketing handles fulfillment, travel arrangements, bookings, confirmations, and customer support details.
Experienced incentive strategists, technologists, and fulfillment specialists.

President
Mike Giroud serves as President of Calusa Marketing, the St. Petersburg, FL-based incentive marketing firm he has helped grow since its founding in 2015. With deep roots in loyalty and engagement program strategy, Mike provides executive leadership across all facets of the business, from platform development to client relationships. Under his direction, Calusa Marketing has grown to manage over 1,000 programs serving more than 500,000 members while maintaining a 99% client retention rate. Mike is committed to delivering results-driven incentive solutions that help clients generate leads, inspire sales teams, and improve retention — all backed by decades of combined industry experience and a culture built on integrity, accountability, and perseverance.

EVP, Sales
Alex Philips is the Executive Vice President of Sales at Calusa Marketing, where he leads the company's national sales strategy and client acquisition efforts across a broad range of industries. With extensive experience in loyalty and incentive marketing, Alex works closely with prospects and existing clients to design programs that drive measurable results — from increased customer spend to improved employee retention. He brings a consultative approach to every engagement, ensuring that each program is tailored to the client's specific goals and budget. Alex is a key driver behind Calusa Marketing's impressive growth and its reputation for delivering high-impact incentive solutions with white glove service.

EVP
Jon Riggleman serves as Executive Vice President at Calusa Marketing, playing a pivotal role in the company's strategic direction and operational excellence. With a career steeped in loyalty, engagement, and incentive program management, Jon brings a wealth of knowledge that contributes to Calusa Marketing's over 75 years of combined team experience. He works across departments to ensure that client programs are executed with precision, accountability, and measurable outcomes. Jon is deeply committed to the company's core values and is instrumental in maintaining the high standards of service that have earned Calusa Marketing a 99% client retention rate and a reputation as a trusted partner across multiple industries.

VP, Technology
Evan Blake is the Vice President of Technology at Calusa Marketing, overseeing the development and management of the company's cloud-based SaaS reward platforms. Evan ensures that Calusa Marketing's technology solutions remain cutting-edge, user-friendly, and seamlessly deployable — requiring no integration and no app download for clients or their customers. His technical expertise enables rapid program configuration and easy ongoing management, giving clients a competitive edge in their loyalty and incentive initiatives. Evan is passionate about leveraging technology to reduce operational burden while maximizing program effectiveness, and his work is central to Calusa Marketing's ability to serve over 1,000 programs across diverse industries nationwide.

VP / Advisory Board
Tom Rocca serves as Vice President and a member of the Advisory Board at Calusa Marketing, bringing decades of strategic insight and industry expertise to the organization. In his dual role, Tom both contributes to day-to-day leadership and provides high-level guidance that shapes the company's long-term vision. His experience across loyalty, incentive marketing, and reward fulfillment is a cornerstone of Calusa Marketing's 75+ years of combined team knowledge. Tom is a trusted voice in shaping client program strategies that deliver lasting results, and his commitment to excellence and integrity reflects the values that have made Calusa Marketing a recognized leader in incentive and engagement solutions.

Sales Director
Alex Brown is a Sales Director at Calusa Marketing, responsible for identifying and developing new business opportunities while building lasting relationships with clients across a variety of industries. Alex brings a client-first mindset to every conversation, taking the time to understand each organization's unique challenges and goals before recommending an incentive program solution. With expertise spanning loyalty programs, digital punch cards, gift card solutions, and travel incentives, Alex helps clients unlock new revenue streams and motivate both their employees and customers. His dedication to delivering results and his collaborative approach make him a valued partner for businesses seeking to grow through strategic incentive marketing.

Sales Director
Thomas Ris is a Sales Director at Calusa Marketing, where he works with clients across multiple sectors to design and implement incentive programs that drive meaningful business outcomes. Thomas brings a data-driven approach to sales, aligning program structures with each client's specific performance goals to ensure measurable ROI. Whether working with HVAC distributors, media companies, or retail organizations, he takes pride in crafting solutions that are fast to deploy, cost-effective, and easy to manage. Thomas embodies Calusa Marketing's commitment to diligence and perseverance, consistently going above and beyond to ensure that every client program is set up for long-term success.

Sales Director
Brigitt Barclay de Tolly is a Sales Director at Calusa Marketing, bringing a dynamic and personalized approach to helping clients build and execute impactful incentive and loyalty programs. She specializes in understanding the nuanced needs of businesses across diverse industries, from vacation ownership and timeshare companies to blood donation centers and call center operations. Brigitt is known for her consultative style and her ability to match clients with the right combination of platform tools, reward offerings, and fulfillment services. Her commitment to customer satisfaction and her passion for driving results make her a trusted advisor and a key contributor to Calusa Marketing's exceptional 99% client retention rate.

Director, Fulfillment
Caitlin Knight serves as Director of Fulfillment at Calusa Marketing, overseeing the end-to-end delivery of rewards, travel incentives, and gift card programs for clients and their program members. Caitlin ensures that every incentive is fulfilled accurately, promptly, and with the high standard of care that Calusa Marketing is known for. She manages travel bookings, confirmations, and fulfillment logistics, allowing clients to focus on their core business while Calusa handles the operational details. Caitlin's meticulous attention to detail and her dedication to delivering a seamless experience for program members are central to the company's ability to reduce client operational burden and maintain its reputation for white glove service.

Customer Service
Jeanna Ortiz is a Customer Service specialist at Calusa Marketing, serving as a frontline representative for the company's commitment to exceptional support available seven days a week. Jeanna assists program members and clients with inquiries related to rewards, travel incentives, digital punch cards, and gift card programs, ensuring every interaction is handled with professionalism, warmth, and efficiency. Her dedication to resolving issues quickly and thoroughly reflects Calusa Marketing's core value of integrity — putting customer satisfaction at the center of everything the company does. Jeanna plays a vital role in sustaining the trust and loyalty of the more than 500,000 program members Calusa Marketing proudly serves.

Billing Specialist
Kali Velazquez is a Billing Specialist at Calusa Marketing, responsible for managing invoicing, payment processing, and financial accuracy across the company's portfolio of over 1,000 client programs. Kali brings precision and reliability to her role, ensuring that billing operations run smoothly and that clients have a clear, transparent view of their program costs. Her attention to detail and commitment to accuracy support Calusa Marketing's promise of being a true partner — one that clients can trust not only for results but for straightforward and professional financial management. Kali's work behind the scenes is essential to the seamless experience that has helped Calusa Marketing achieve its outstanding client retention record.
ANY-Card is a customized digital voucher-based gift card program from Calusa Marketing. Recipients receive a code and redeem it for the gift card of their choice from a curated catalog. Options can include national retailers, restaurants, grocery stores, gas stations, drug stores, entertainment, department stores, and VISA cards as a cash alternative.
Get clear answers and practical recommendations for your reward program.
Recognized incentive marketing industry membership.
Industry connection for HVAC distribution programs.
Electrical distribution industry association membership.
Tell us your audience, goals, and reward budget. Our team will recommend a fast, practical ANY-Card program structure built for measurable results.
For immediate assistance, feel free to give us a direct call at (727) 999-3122. You can also send us a quick email at sales@calusamarketing.com.
For immediate assistance, feel free to give us a direct call at (727) 999-3122. You can also send us a quick email at sales@calusamarketing.com.