Wine Tours in Italy for Incentive Travel

Create an unforgettable reward with private and small group wine tours through Italy’s iconic vineyard regions. Calusa Marketing designs high-end incentive travel experiences that motivate top performers, retain VIP customers, and remove the operational burden from your team. From Tuscan estates to Piedmont cellars, we handle travel coordination, guest support, confirmations, and logistics with white glove care.

Luxury wine tasting at an Italian vineyard estate

Our Wine Tour Incentive Services

Curated wine travel incentives built for performance rewards, VIP retention, and premium group recognition programs.

Private Wine Tours

Reward key individuals with curated Italian vineyard experiences, luxury dining, private tastings, and custom travel elements designed for top performers, VIP customers, and executive-level recognition.

Small Group Trips

Plan memorable group incentives for teams, dealers, or customer segments, with Calusa Marketing coordinating transportation, lodging, confirmations, and guest support for a seamless shared experience.

White Glove Logistics

Remove internal workload with complete travel coordination, including bookings, customer service, arrangements, hard-to-acquire venues, and support before and during the incentive experience.

Planner organizing an Italy wine tour itinerary

Our White Glove Travel Process

Define Goals and Reward Audience

We begin by defining the audience, desired behaviors, reward value, and business objective. Whether the trip recognizes sales leaders or VIP customers, the incentive structure is aligned with measurable outcomes before Italy travel planning begins.

Build the Italy Wine Itinerary

Coordinate Travel and Guest Logistics

Support Guests Through Completion

Trusted By Brands

Client Success

Organizations trust Calusa Marketing to deliver measurable incentive programs and memorable reward experiences.

"I have worked closely with Calusa for quite some time now and their workers are absolutely phenomenal! Great service, no matter what the questions, concerns, or issues are. I am always more than satisfied when they help!"

Luke Vang
Luke Vang
The Calusa Difference

Why Choose Calusa Marketing?

Calusa Marketing combines incentive strategy, travel fulfillment, and white glove support in one partner.

Experience

Over 75 years combined experience shaping loyalty, travel, and reward programs that drive measurable outcomes.

Full Service

We manage bookings, confirmations, guest questions, and travel details from launch through completion.

Buying Power

Strong buying power helps secure premium venues, wineries, and experiences while protecting client budgets.

Custom Fit

Programs are built around your audience, whether rewarding sales leaders, dealers, employees, or VIP customers.

Meet The Incentive Team

Experienced incentive strategists and fulfillment specialists guide every program.

Portrait of Mike Giroud, President of Calusa Marketing

Mike Giroud

President

Mike Giroud serves as President of Calusa Marketing, the St. Petersburg, FL-based incentive marketing firm he has helped grow since its founding in 2015. With deep roots in loyalty and engagement program strategy, Mike provides executive leadership across all facets of the business, from platform development to client relationships. Under his direction, Calusa Marketing has grown to manage over 1,000 programs serving more than 500,000 members while maintaining a 99% client retention rate. Mike is committed to delivering results-driven incentive solutions that help clients generate leads, inspire sales teams, and improve retention — all backed by decades of combined industry experience and a culture built on integrity, accountability, and perseverance.

Portrait of Alex Philips, EVP of Sales at Calusa Marketing

Alex Philips

EVP, Sales

Alex Philips is the Executive Vice President of Sales at Calusa Marketing, where he leads the company's national sales strategy and client acquisition efforts across a broad range of industries. With extensive experience in loyalty and incentive marketing, Alex works closely with prospects and existing clients to design programs that drive measurable results — from increased customer spend to improved employee retention. He brings a consultative approach to every engagement, ensuring that each program is tailored to the client's specific goals and budget. Alex is a key driver behind Calusa Marketing's impressive growth and its reputation for delivering high-impact incentive solutions with white glove service.

Portrait of Jon Riggleman, EVP at Calusa Marketing

Jon Riggleman

EVP

Jon Riggleman serves as Executive Vice President at Calusa Marketing, playing a pivotal role in the company's strategic direction and operational excellence. With a career steeped in loyalty, engagement, and incentive program management, Jon brings a wealth of knowledge that contributes to Calusa Marketing's over 75 years of combined team experience. He works across departments to ensure that client programs are executed with precision, accountability, and measurable outcomes. Jon is deeply committed to the company's core values and is instrumental in maintaining the high standards of service that have earned Calusa Marketing a 99% client retention rate and a reputation as a trusted partner across multiple industries.

Portrait of Evan Blake, VP of Technology at Calusa Marketing

Evan Blake

VP, Technology

Evan Blake is the Vice President of Technology at Calusa Marketing, overseeing the development and management of the company's cloud-based SaaS reward platforms. Evan ensures that Calusa Marketing's technology solutions remain cutting-edge, user-friendly, and seamlessly deployable — requiring no integration and no app download for clients or their customers. His technical expertise enables rapid program configuration and easy ongoing management, giving clients a competitive edge in their loyalty and incentive initiatives. Evan is passionate about leveraging technology to reduce operational burden while maximizing program effectiveness, and his work is central to Calusa Marketing's ability to serve over 1,000 programs across diverse industries nationwide.

Portrait of Tom Rocca, VP and Advisory Board Member at Calusa Marketing

Tom Rocca

VP / Advisory Board

Tom Rocca serves as Vice President and a member of the Advisory Board at Calusa Marketing, bringing decades of strategic insight and industry expertise to the organization. In his dual role, Tom both contributes to day-to-day leadership and provides high-level guidance that shapes the company's long-term vision. His experience across loyalty, incentive marketing, and reward fulfillment is a cornerstone of Calusa Marketing's 75+ years of combined team knowledge. Tom is a trusted voice in shaping client program strategies that deliver lasting results, and his commitment to excellence and integrity reflects the values that have made Calusa Marketing a recognized leader in incentive and engagement solutions.

Portrait of Alex Brown, Sales Director at Calusa Marketing

Alex Brown

Sales Director

Alex Brown is a Sales Director at Calusa Marketing, responsible for identifying and developing new business opportunities while building lasting relationships with clients across a variety of industries. Alex brings a client-first mindset to every conversation, taking the time to understand each organization's unique challenges and goals before recommending an incentive program solution. With expertise spanning loyalty programs, digital punch cards, gift card solutions, and travel incentives, Alex helps clients unlock new revenue streams and motivate both their employees and customers. His dedication to delivering results and his collaborative approach make him a valued partner for businesses seeking to grow through strategic incentive marketing.

Portrait of Thomas Ris, Sales Director at Calusa Marketing

Thomas Ris

Sales Director

Thomas Ris is a Sales Director at Calusa Marketing, where he works with clients across multiple sectors to design and implement incentive programs that drive meaningful business outcomes. Thomas brings a data-driven approach to sales, aligning program structures with each client's specific performance goals to ensure measurable ROI. Whether working with HVAC distributors, media companies, or retail organizations, he takes pride in crafting solutions that are fast to deploy, cost-effective, and easy to manage. Thomas embodies Calusa Marketing's commitment to diligence and perseverance, consistently going above and beyond to ensure that every client program is set up for long-term success.

Portrait of Brigitt Barclay de Tolly, Sales Director at Calusa Marketing

Brigitt Barclay de Tolly

Sales Director

Brigitt Barclay de Tolly is a Sales Director at Calusa Marketing, bringing a dynamic and personalized approach to helping clients build and execute impactful incentive and loyalty programs. She specializes in understanding the nuanced needs of businesses across diverse industries, from vacation ownership and timeshare companies to blood donation centers and call center operations. Brigitt is known for her consultative style and her ability to match clients with the right combination of platform tools, reward offerings, and fulfillment services. Her commitment to customer satisfaction and her passion for driving results make her a trusted advisor and a key contributor to Calusa Marketing's exceptional 99% client retention rate.

Portrait of Caitlin Knight, Director of Fulfillment at Calusa Marketing

Caitlin Knight

Director, Fulfillment

Caitlin Knight serves as Director of Fulfillment at Calusa Marketing, overseeing the end-to-end delivery of rewards, travel incentives, and gift card programs for clients and their program members. Caitlin ensures that every incentive is fulfilled accurately, promptly, and with the high standard of care that Calusa Marketing is known for. She manages travel bookings, confirmations, and fulfillment logistics, allowing clients to focus on their core business while Calusa handles the operational details. Caitlin's meticulous attention to detail and her dedication to delivering a seamless experience for program members are central to the company's ability to reduce client operational burden and maintain its reputation for white glove service.

Portrait of Jeanna Ortiz, Customer Service Specialist at Calusa Marketing

Jeanna Ortiz

Customer Service

Jeanna Ortiz is a Customer Service specialist at Calusa Marketing, serving as a frontline representative for the company's commitment to exceptional support available seven days a week. Jeanna assists program members and clients with inquiries related to rewards, travel incentives, digital punch cards, and gift card programs, ensuring every interaction is handled with professionalism, warmth, and efficiency. Her dedication to resolving issues quickly and thoroughly reflects Calusa Marketing's core value of integrity — putting customer satisfaction at the center of everything the company does. Jeanna plays a vital role in sustaining the trust and loyalty of the more than 500,000 program members Calusa Marketing proudly serves.

Portrait of Kali Velazquez, Billing Specialist at Calusa Marketing

Kali Velazquez

Billing Specialist

Kali Velazquez is a Billing Specialist at Calusa Marketing, responsible for managing invoicing, payment processing, and financial accuracy across the company's portfolio of over 1,000 client programs. Kali brings precision and reliability to her role, ensuring that billing operations run smoothly and that clients have a clear, transparent view of their program costs. Her attention to detail and commitment to accuracy support Calusa Marketing's promise of being a true partner — one that clients can trust not only for results but for straightforward and professional financial management. Kali's work behind the scenes is essential to the seamless experience that has helped Calusa Marketing achieve its outstanding client retention record.

Frequently Asked Questions

Where is the best place to do a wine tour in Italy?

Italy’s best wine tour destination depends on the experience you want to create. Tuscany is ideal for classic scenery, historic estates, and broad appeal. Piedmont works well for serious wine enthusiasts seeking Barolo and Barbaresco. Veneto, Sicily, and Umbria can also create memorable programs. For incentive travel, the best choice balances wine quality, accessibility, guest profile, seasonality, and the reward’s perceived value.

What is the best wine region in Italy?

Can wine tours in Italy be used as sales incentives?

How many guests can Calusa Marketing accommodate?

What logistics does Calusa Marketing handle?

Are incentive wine tour experiences transferable?

How much do high-end incentive travel experiences cost?

How quickly can an incentive travel program be set up?

Still Have Questions About Incentive Travel?

Get practical guidance for your audience, budget, and reward goals.

Certified & Trusted

Awards and Recognition

IMA membership badge

IMA Member

Supports recognized standards in incentive marketing.

ARDA membership badge

ARDA Member

Relevant to vacation ownership and travel incentive programs.

HARDI membership badge

HARDI Member

Industry connection for distributor-focused reward programs.

Plan Your Italy Wine Tour Incentive

Tell us your audience, goals, timeline, and budget. Our team will help shape a high-end Italy wine tour incentive that is easy to launch and memorable to receive.

Contact Us Today

For immediate assistance, feel free to give us a direct call at (727) 999-3122. You can also send us a quick email at sales@calusamarketing.com.